Canndescent's Instagram page looks like that of a luxury lifestyle company. It features chic people doing yoga, painting, working out, surfing, partying and reading in the bathtub. Canndescent is a cannabis company. It grows and sells weed. Adrian Sedlin, a graduate of Harvard Business School and the founder and CEO of Canndescent, wants to make pot sophisticated. "Call us the Courvoisier of cannabis or HermÃ¨s of cannabis. We're going after that high-end adult use," Sedlin says to Marcus Lemonis in CNBC's special episode of "The Profit," "Marijuana Millionaires," premiering Tuesday, Aug. 8 at 10 pm EST/PST.