The Ball Family has taken the basketball world by storm thanks to Lonzo, Liangelo, and Lamelo Ball's game on the court and Lavar Ball's talk off the court. Lavar is definitely a character. You may not agree with everything Lavar says and does, as he's often purposely controversial, but you have to agree with the fact that so far he has been a marketing genius. What the family is trying to do by taking control of their own branding and by being indipendent rather than being owned by a bigger brand is a unique, inspirational, bold, and a pioneer move, which could start a new era and a new way of branding for athletes.. So far his sons haven't played a single game in the NBA. Will Lavar have the last laugh? We'll see.. In the meantime get familiar with the Ball family going behind the scenes with this short documentary.