I'm not even interested in some $200 Jordans. LaVar Ball, the outspoken father of UCLA standout point guard Lonzo Ball, released his son's first Big Baller Brand signature sneaker on Thursday. Unbelievably, the shoes are being sold for a whopping $495. During this interview, coach Mike Brown laughed when asked if he'd be purchasing some Lonzo Ball sneakers. Doesn't sound like he will be purchasing LaVar Ball's Shoes or flip flops.