Nautica teams up with Lil Yachty for some high fashion fun on set in NYC. After collaborating with the 19-year-old Atlanta rapper in 2016, Nautica has tapped Lil Yachty as one of its creative designers for 2017. What exactly is a creative designer, you may ask? Well, it sounds like a pared-down version of a creative director. Yachty will develop a capsule collection and appear in ads this year for the brand.
The partnership came about like most in fashion supposedly do: through genuine interest. Lil Yachty himself was a fan of the brand's designs for years. In a release he even said, "Nautica is like a part of me. It's for kids, sailors, grown men, and cool people. The designs - the old designs, the new designs, I think it's dope. Thereâs not really much out there like Nautica." And while that's well and good, the success of his first capsule with Nautica likely spurred this bigger deal.
That partnership made Yachty the face of a seven-piece exclusive collaboration riffing on '90s themes and the brand's signature sailing aesthetic. Clearly the pair liked the results and are growing that relationship. -Yahoo