06-07-2016 BILLION

How UFC Turned an Underdog Brand Into a Multi-BILLION Dollar Business

June 7 -- Lorenzo Fertitta is the CEO of the Ultimate Fighting Championship. Fertitta, his brother Frank and their friend Dana White bought the once failing brand for just $2 million and transformed it from "human cockfighting" into a multi-billion dollar, sports empire. In the second episode of the video series "How Did I Get Here", Fertitta explains how he turned the business around. (Video by Ali Withers)

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