07-23-2015 LEXUS

The World's First Car With A Heartbeat

Lexus designs a car that shows the world the thrill of driving in its all-new Lexus RC F. Designed in collaboration with M&C Saatchi, Lexus Australia created a car that reflects the driver's heartbeat via electroluminescent paint. Using the RC-F coupe, the vehicle is equipped with biometric technology capable of visualizing the physical and emotional connection between it and its driver. It uses a heartbeat monitor and sensors attached to the driver's body, calculating the driver's heart and transfering it to the car's electrically charged side panels to display a pulsating pattern.

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