Fashionable Gangsters: Meet The Lo Heads (New York Polo Enthusiasts Speak On Their Culture) [Short Documentary]
Published on March 17, 2012
Meet the 'Lo Heads. With roots in 1980s street gangs, these Polo Ralph Lauren enthusiasts have made "aspirational apparel" a lifestyle. They once had to boost their Polo from stores and fight to keep it on the streets. Today, their culture is worldwide, promulgated by hip-hop. Their hero is Ralph Lauren - a working class New Yorker who understood that the fantastical power of style can be transformative. Dallas Penn from The Internets Celebrities, a dedicated Lo Head (and former member of the Decepts crew) with a collection of over 1000 pieces of Polo apparel takes us on a tour of this remarkable fashion subculture.