Over the years Rolex has delivered new and innovative ways to keep this watch appealing to consumers. At TraxNYC we feel the same exact way. We're always looking for new ways to make create items of jewelry more eye catching than the next. We created this spectacular Datejust Rolex and it nothing short of phenomenal. It was created for everyone who has a fascination with luxury watches. This is the perfect watch for you. The Diamond Rolex Datejust is the epitome of high-roller status. It is the larger style of watches in the Rolex collection. Every Possible square inch is covered in diamonds from the bezel to the band; there was not an inch of stainless steel that we left uncovered. If you have exquisite taste (which you probably do if you are here, at TraxNYC.com), this is the perfect watch for you. Please free to contact us with any questions you might have. This particular model was customized for one of our customers.